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When Choosing a Real Estate Auctioneer,
Diversity & Past Success is Key
Before
enumerating the qualities that the real estate auctioneer you choose should
display, it is important to understand what is necessary to become licensed to
auction real estate and what auctions achieve. A real estate auctioneer is a
licensed professional that facilitates the process of selling real estate at
auction. To obtain an auctioneer's license, one must attend an intensive 14 day
program and pass a written and oral exam. After completing the nationally
approved coursework, one becomes a master of the procedure and conduct of the
public auction. Just as doctors and lawyers follow strict standards and are
trusted members of their respective professions, auctioneers are bound by a
strong code of ethics (which goes beyond state law) and are respected
as icons in the real estate marketing community. In addition to fulfilling the
minimum requirements of state licensure, some auctioneers join the National
Association of Auctioneers, which holds a solid reputation for honesty and
integrity. As well as holding an auctioneers license, individuals who choose to
sell real estate at auction must be licensed by the state in which they do
business. Before issuing a real estate license, the state requires an
individual to complete education, examinations and obtain experience. After
receiving the real estate license, agents who hold themselves to a higher set
of standards also join the local board of Realtors and the National Association
of Realtors, the world's largest professional trade association. A real estate
auctioneer that obtains state licenses in both professions, and joins the
national trade associations gains the keys to success and tools of the trade that
results in business-building benefits and professional ties and are able to
harness those ingredients to best serve their clients. By definition, a real estate auction is a method
for determining the value of a property that has an undetermined or variable price. By using a
finely tuned process of aggressive marketing, then taking bids
and selling
to a qualified buyer, a real estate
auctioneer is able to provide sellers with an invaluable service that results in obtaining the highest possible price in current market
conditions with the best contract terms. Ultimately, the success of a
real estate auction, rather it be selling a house at auction in North Carolina,
a waterfront property in Florida, or land, farm and acreage in Georgia, depends
upon the real estate auctioneer's
ability to maximize the attention on the real estate being offered, thus
creating an urgency for
qualified
purchasers to competitively bid and buy.
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| Myers Jackson, CAI, AARE, CES, e-PRO |
One
vital step is being able to determine if the seller is realistic and motivated
to sell and if the subject property qualifies for the real estate auction
process. Having the capacity to property evaluate all contributing factors that
determine a successful real estate auction comes from experience. A quality
real estate auctioneer is able to provide the in-depth knowledge and
familiarity that counts when you need it the most. Through combining his skills
and having a well-developed interview format that incorporates an expansive
list of questions, allowing the seller to express their capabilities, a real
estate auctioneer gains an understanding of what the seller's needs are and
prioritizes accordingly. The real estate auctioneer must also evaluate the
local real estate marketplace to determine the highest and best use for the property.
A professional real estate auctioneer is an expert in gathering pertinent
information and evaluating the available data. After determining that the
auction process is indeed in the best interests of the client, the real estate
auctioneer moves forward with the real estate auction marketing campaign. In
order to accomplish the highest and best bid for his or her client, a real
estate auctioneer must truly understand the importance of achieving depth and
diversity in the real estate auction marketing campaign. It is imperative that
an auctioneer have the ability to implement traditional mediums of advertising
while integrating technological advances such as innovative search engine
strategy marketing. A real estate auctioneer must also have the ability to
completely understand the demographics and qualifications of the internet
searcher and the ability to specifically pinpoint how traffic is originated so
he may convert qualified bidders into buyers. In addition to having a thorough
understanding of marketing, a real estate auctioneer must implement programs
designed to get the best money in the quickest time with no contingencies.
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| Myers Jackson, Professional Real Estate Auctioneer |
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