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ReFrame the Sale Process
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Real Estate Auction Strategies


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Auction Marketing : ReFrame the Sale Process  

Real Estate Auction Strategies

By Myers Jackson


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The most EFFECTIVE way to market this property is with a finely tuned and organized United Country Certified Real Estate auction sale.  The experience and dedication that is offered will not be surpassed.  We have a full staff of auctioneers, salesmen and administrative staff standing ready to effectively promote and conduct a successful auction for you.  You will find no other company that will give you the dedication of the Certified Real Estate team.  Once we have targeted buyers for your property we bring them together in a dynamic atmosphere of competitive bidding - THE AUCTION.  This will assure you that your property will bring its maximum price in today's market at the most EFFICIENT cost possible.

From our first look at the property to the presentation of your final auction audit and report, Certified Real Estate Auctions associates are attending to every detail to assure you first quality service.

A successful auction is a team effort from start to finish.  No one can put together an auction better than the Certified Real Estate Auction team.  From the beginning, our people are at work developing a strategy, procuring information, designing advertising and finding buyers.  We provide the auctioneer, salesmen to solicit bids, clerks and cashiers, refreshments and any other amenities needed for a professional auction.

Overall, the marketing plan described in this proposal will cause every prospective bidder to come together on one occasion for a competitive auction showdown.  This exciting method will establish the true market value of your property and convert it into cash in an effective and timely manner.

There is a direct correlation between marketing cost (advertising and commission) and sales price.  We have endeavored in this proposal to cover the necessary costs without going overboard.  The proposed advertising budget is, in our opinion, a necessary amount to adequately promote this type of property.  The vehicles used to promote your property produces a high return for the advertising dollars spent.

Our commission structure allows us to spend the resources, manpower and time necessary to properly promote the property to obtain positive returns.  Brochures will be mailed to centers of influence in communities in the southeast.  We will contact by phone the most likely prospects to discuss one-on-one any interest they may have in the property.  Surrounding areas will be canvassed to insure that all prospects for your property are aware of the auction.  We will discuss possible uses and ways that the property can be of value to both users and investors.  We will show the investor the maximum dollar he can pay and still obtain an above average return. We will highlight the positive selling points of your property.

It has been noted many times that "you get what you pay for."  By commissioning Certified Real Estate Auctions to market your properties, you will be receiving the efforts of the most productive and fastest growing auction firm in the Southeastern United States.  We stand ready to conduct a professional auction for you.


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