How to choose a Professional Real Estate Auctioneer

By Myers Jackson, Professional Real Estate Auctioneer

When Choosing a Real Estate Auctioneer,

Diversity & Past Success is Key

Before enumerating the qualities that the real estate auctioneer you choose should display, it is important to understand what is necessary to become licensed to auction real estate and what auctions achieve. A real estate auctioneer is a licensed professional that facilitates the process of selling real estate at auction. To obtain an auctioneer's license, one must attend an intensive 14 day program and pass a written and oral exam. After completing the nationally approved coursework, one becomes a master of the procedure and conduct of the public auction. Just as doctors and lawyers follow strict standards and are trusted members of their respective professions, auctioneers are bound by a strong code of ethics (which goes beyond state law) and are respected as icons in the real estate marketing community. In addition to fulfilling the minimum requirements of state licensure, some auctioneers join the National Association of Auctioneers, which holds a solid reputation for honesty and integrity. As well as holding an auctioneers license, individuals who choose to sell real estate at auction must be licensed by the state in which they do business. Before issuing a real estate license, the state requires an individual to complete education, examinations and obtain experience. After receiving the real estate license, agents who hold themselves to a higher set of standards also join the local board of Realtors and the National Association of Realtors, the world's largest professional trade association. A real estate auctioneer that obtains state licenses in both professions, and joins the national trade associations gains the keys to success and tools of the trade that results in business-building benefits and professional ties and are able to harness those ingredients to best serve their clients. By definition, a real estate auction is a method for determining the value of a property that has an undetermined or variable price. By using a finely tuned process of aggressive marketing, then taking bids and selling to a qualified buyer, a real estate auctioneer is able to provide sellers with an invaluable service that results in obtaining the highest possible price in current market conditions with the best contract terms. Ultimately, the success of a real estate auction, rather it be selling a house at auction in North Carolina, a waterfront property in Florida, or land, farm and acreage in Georgia, depends upon the real estate auctioneer's ability to maximize the attention on the real estate being offered, thus creating an urgency for qualified purchasers to competitively bid and buy.

Myers Jackson, CAI, AARE, CES, e-PRO

One vital step is being able to determine if the seller is realistic and motivated to sell and if the subject property qualifies for the real estate auction process. Having the capacity to property evaluate all contributing factors that determine a successful real estate auction comes from experience. A quality real estate auctioneer is able to provide the in-depth knowledge and familiarity that counts when you need it the most. Through combining his skills and having a well-developed interview format that incorporates an expansive list of questions, allowing the seller to express their capabilities, a real estate auctioneer gains an understanding of what the seller's needs are and prioritizes accordingly. The real estate auctioneer must also evaluate the local real estate marketplace to determine the highest and best use for the property. A professional real estate auctioneer is an expert in gathering pertinent information and evaluating the available data. After determining that the auction process is indeed in the best interests of the client, the real estate auctioneer moves forward with the real estate auction marketing campaign. In order to accomplish the highest and best bid for his or her client, a real estate auctioneer must truly understand the importance of achieving depth and diversity in the real estate auction marketing campaign. It is imperative that an auctioneer have the ability to implement traditional mediums of advertising while integrating technological advances such as innovative search engine strategy marketing. A real estate auctioneer must also have the ability to completely understand the demographics and qualifications of the internet searcher and the ability to specifically pinpoint how traffic is originated so he may convert qualified bidders into buyers. In addition to having a thorough understanding of marketing, a real estate auctioneer must implement programs designed to get the best money in the quickest time with no contingencies.

Myers Jackson, Professional Real Estate Auctioneer