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ReFrame the Sale Process
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Auction Marketing : ReFrame the Sale Process  

Get More For Your Property with a Real Estate Land Auction (Full Article)

By Myers Jackson, CAI, AARE, CES Real Estate Auctioneer and Broker


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The first principle is very simple: competition. Any product that is presented in a form that allows competent people an opportunity to participate in an atmosphere that forces them to choose to either raise their bid or be outbid will certainly bring the best price.

When multiple buyers are placed in that environment, an experienced real estate auctioneer can facilitate a successful event for a seller. The real estate auction enables a product to be brought into an open forum for free trade and without encumbrances. The outcome is springing competition into action and producing the highest price with the best terms.

In previous articles I have talked about successful Florida Land Auctions and have explained the complete process for a very successful Real Estate Auction in Georgia. These are just a few examples of Real Estate Auction events that have produced more money than any other method could in a public forum when selling land. The benefit of employing a professional real estate auctioneer is that you achieve maximum results by making the most of the potential that only a real estate auction process can offer.

Real estate land auctions offer properties to be sold divided in order to allow multiple purchasers the opportunity to compete and choose the tract(s) that they want. High bidder’s choice is one method of selling real estate at auction that gives the highest bidder the chance to buy exactly which piece of land they want. The high bidder may choose to buy all of the land in the real estate auction. This results in a seller receiving a “top of the market price.” At that time, the real estate land auction would be concluded. If the winning bidder in the first round does not exercise their right to purchase the real estate in its entirety, other bidders have the option to buy smaller tracts without paying top price in this bidding system. After the first round of bidding is complete, a second round of bidding begins. Bidders then have the option to combine tracts by raising the current bid amount. The bidding process proceeds until the winning bidders of the second round are determined and the cycle continues until all bidders have offered their maximum bid. The process systematically increases the seller’s net return.

Now, I would like you to ask yourself these simple questions. Do I want all the money I can get for my property? Do I want the best contract terms possible? Can I do this in a shorter time period? Can I get the exposure I need to properly display the kind of property I have? Can I get representation from a qualified Real Estate Auctioneer and Broker with the experience in selling farms and land and will I have a team to stand behind the complete process?

If your answer is “yes,” please contact us. These answers will be addressed completely by a licensed professional real estate auctioneer. Any landowner that has property that needs to receive prompt attention will be given a free, no-obligation property analysis. If it is determined that the property qualifies for auction, a prompt proposal will be presented that will be dedicated to the goals of the sellers. The proposal will present a thorough enumeration of the obligations of the sellers and the auction company. It will include what costs are involved, how land owners can save more money with the use of a buyer’s premium and how the bottom line will be increased at closing. If these opportunities interest you, please contact Myers Jackson today.
Georgia Real Estate Auctioneer



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